An inside look at the social real estate buyer

CONCLUSION

In today’s real estate market all digital channels play a role in your real estate marketing strategy; looking at the channel your social consumer (buyers)  is most influenced by will lead to an increase in your digital return on investment. With search acting as the gateway to influence on today’s consumer, creative content creation is essential within earned and owned media channels to boost your organic search relevancy.  By identifying high sharers in the most effective digital location and engaging them with sharable content, real estate professionals can increase the dynamic of sharing, which acts as a positive amplifier leading towards a virtuous cycle of recommendation, loyalty and purchase.

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