UWS Welcomes New Real Estate Concept

11:27:36 | 2012-04-18

BLU Realty Group Grand Opening Event | Credit: Shahar Azran Photography, Blu Realty Group
BLU Realty Group Grand Opening Event | Credit: Shahar Azran Photography, Blu Realty Group
BLU Realty Group Grand Opening Event | Credit: Shahar Azran Photography, Blu Realty Group
BLU Realty Group Grand Opening Event | Credit: Shahar Azran Photography, Blu Realty Group

Manhattan (UPPER WEST SIDE) — Most people dread the thought of traipsing from real estate office to real estate office in  an endless search for an apartment. On the Upper West Side they can dread no more. No longer will they have to sit cramped alongside a desk in a noisy real estate office. Through an unusual and first of its kind marriage between Blu Realty Group and Tavalon, people in search of a place to live can relax in the bright, sunny Blu Café. Unlike most cafes where lights, art and other décor dress the windows, eyes will be drawn to the property listings that adorn the windows at Blu Café.

Located on the Upper West Side, at 120 Riverside Boulevard at the corner of W. 66th Street, the café is a welcome sight to an area where people have nowhere to go to grab a  tea or coffee. For Tavalon, the café will meet their goal of making tea the most sought after beverage. For Blu Realty Group, the café offers those on foot the ability to come in, search for housing and meet with an agent in a leisurely atmosphere. It’s the best of both worlds for the two businesses. Business is booming and customer feedback has been very positive.

Customers can sip from an array of specialty high quality teas while accessing real estate listings on their personal electronic devices through the café’s wi-fi service. With a real estate agent on the premises, Blu Café eliminates the hassle of  searching online and then meet up with an agent at another time. Meeting with an agent in a relaxed atmosphere gives customers a chance to get to know the agent they will be working with. The modern décor is a welcome break from the confusion and hurried feel of a busy office. The assorted trays of cakes and cupcakes invite prospective renters to come in and sit for a while, making their time spent viewing listings both enjoyable and productive. It’s the customers choice whether they wish to speak to an agent about specific listings or just to ask questions. Though Tavalon plans to make tea a number one beverage, their near future plans include offering other foods such as sandwiches and salads. On the strength of the opening week of Blu Café, the partnership plans to find another suitable location for a second café in the city and nationwide in the near future.

—Email  rlorenzen@brokerpulse.com


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