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Screen Shot 2012 07 05 at 11.34.58 AM 214x314 Skating Rinks to Yoga Are Latest Ploys for Hotel Revenue | BUSINESSWEEK

Skating Rinks to Yoga Are Latest Ploys for Hotel Revenue

(Businessweek) -  A new high-end hotel in Manhattan’s Union Square will have either an art gallery, doctor’s office or yoga center, part of a plan to generate more than 10 percent of the property’s revenue through sources beyond its 175 rooms.

“We’ve done as much as we could on the cost-cutting side,” said Neil Shah, president and chief operating officer of Hersha Hospitality Trust (HT) (HT), which will own and manage the hotel. “Now it’s time to use our real estate and our position to help create profits.”

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