Co-Founder and Editor-in-Chief of BrokerPulse.com, Lisa Prado is a digital media entrepreneur that is bridging the gap that currently exists between the real estate industry and new media – more specifically pertaining to online magazines, social media and technology.
With over 10 years of media experience, from working in marketing at Condé Nast Publication’s Glamour Magazine to handling public relations for the highly publicized New York City-based realty firm, NestSeekers International, along with independently representing several power brokers in a PR and social media capacity, Prado brings a dynamic understanding of what realtors truly need to successfully leverage the power of new media in today’s highly competitive and ever-evolving marketplace.
Recognizing the significant impact of online marketing and social media on the real estate market over the years, and its lack of an integrated platform where realtors can fully optimize these tools, Lisa Prado partnered with well-renowned tech and social media expert, David Ramos in October 2011 to create what is arguably the fastest growing digital media and networking platform in New York City’s real estate market – BrokerPulse.com – where Ramos operates as CEO and Prado, Editor-in-Chief.
Shortly after launching in January 2012, BrokerPulse.com quickly became one of the city’s leading websites for real estate professionals – offering industry news updates and unique networking capabilities. Appearing among the top 10 sites on Google search rankings for NYC real estate news – reaching an audience of over 120,000 unique visitors monthly and 35,000 followers across key social sites daily – BrokerPulse is clearly accomplishing its mission to provide a digital platform for New York City realtors to “Connect. Engage. Grow.” by leveraging the exponential power marketing potential of SEO (Search Engine Optimization) and social media.
Just getting started, BrokerPulse continues growing at a rapid pace in terms of audience traffic and social engagement. Going forward, NYC’s real estate market can expect to see some valuable resources that will soon be unveiled on the site. Having worked together at NestSeekers, where Ramos was Director of Marketing and Prado was Director of PR, the digital duo have always shared a strong collaborative synergy, which now reflects in BrokerPulse’s talented team of writers and new media specialists.
As experts in new media and real estate, Ramos and Prado have optimally merged their industry experience and knowledge to hone in on exactly what today’s realtors require to stay ahead of the competition – a go-to site for valuable information and social media engagement to connect with consumers and industry peers in a way that brings their business to the next level – BrokerPulse.com is meeting this growing need among real estate professionals.
On a personal note, as a native New Yorker, Lisa Prado has a genuine love for Manhattan and is honored to be pioneering the digital media sector, aka the “Silicon Alley” of NYC’s real estate industry. Prior to working in media, Lisa graduated from the Pennsylvania University with a double major in marketing and international business. Fluent in Spanish, Prado also studied at La Universidad de Salamanca in Spain.