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• Top 10 Apps for NYC Real Estate Pros

  Top Picks By Lisa Prado / 27 August 2012 / 3 comments

  

  09:42:42 | 2012-08-27 (Real Estate Marketing)– Completing a real estate transaction, yep, there’s an app for that. Recently, BrokerPulse surveyed New York City’s power brokers to find out what mobile applications they are using to streamline their business. The results are in – here’s a look at the go-to apps being used by the industry’s leading players. Wunderlist – www.wunderlist.com The most widely used to-do application is Wunderlist. This app is all about simplicity, as it… FULL STORY

   

• Real estate photos worth more than a thousand words

  BP Marketing By David Ramos / 21 March 2012 / 1 comment

  

   23:25:43 | 2012-03-11 (BP MARKETING) – Photographs are a central component of marketing New York a property. The primary function that photos perform is to get prospective buyers to come look at the property. In today’s market where virtually all home buyers start their home search online, a little thumbnail of the front of the property becomes the first reason buyers choose
 to look at more photos of your listing over the 50 other properties at the… FULL STORY

   

• 30+ Facebook Marketing Tips for New York Real Estate Professionals

  BP Marketing By BrokerPulse / 23 February 2012 / 0 comments

  

  As social media becomes a big part of life in a technology-saturated world, it develops functions other than to connect with friends and family. Social media helps businesses and professionals network, promote their products and services, and find potential clients. With more than 500 million active users, Facebook can connect you with home buyers or people who know home buyers. However, you have to use Facebook in such a way that you don’t annoy potential… FULL STORY

   

• New York Digital Real Estate Marketing Predictions

  BP Marketing, Broker Stories By BrokerPulse / 8 February 2012 / 1 comment

  

  Given the importance of new and social media on every aspect of real estate business, I have created a list of predictions and trends on 2012. I hope you find these expert predictions informative, educational and actionable. Real Time Social media gives us the ability to communicate instantly, yet most real estate agents have not developed the communication skills to address real time. We now need the ability to react instantly to breaking news, changes… FULL STORY

   

• 10 Things In NY Real Estate You Need To Know This Morning

  Morning Pulse By BrokerPulse / 7 February 2012 / 0 comments

  

  NY developers eye new plan for coliseum site on LI [WSJ] Bank of America skyscraper to be auctioned today [IB Times] It’s Brooklyn’s $10 million street: Brooklyn Heights strip boasts home with eight-figure prices [DAILY NEWS] Is Columbia Street about to become the new Smith Street? [Brooklyn Paper] DoubleTree By Hilton opens fifth Manhattan hotel [Travel Daily News] Status quo won’t move N.Y. forward [Stargazette] Manhattan apartment buyers faced mixed picture [Crains] New York’s historic Helmsley… FULL STORY

   

• Playing The Advertising Field: Century 21’s Super Bowl Strategy

  BP Marketing By BrokerPulse / 5 February 2012 / 0 comments

  

  With an estimated 111 million U.S. viewers expected to watch this year’s Super Bowl, and many just as interested -or even more- in the ads than the game itself, there is only one real estate company capturing this highly attentive audience. Century 21, the franchisor of the world’s largest real estate sales organization, is advertising in the Super Bowl for the very first time. The company’s 30-second spot in the third quarter of the game,… FULL STORY