As social media becomes a big part of life in a technology-saturated world, it develops functions other than to connect with friends and family. Social media helps businesses and professionals network, promote their products and services, and find potential clients. With more than 500 million active users, Facebook can connect you with home buyers or people who know home buyers. However, you have to use Facebook in such a way that you don’t annoy potential buyers with your unsolicited marketing efforts.