New technology is on the rise and being successfully integrated among traditional sales strategies by real estate professionals. Leaders are being called upon to swiftly embrace the latest apps, lead generation tools, and cutting-edge digital platforms in order to stay competitive. Inman recently released a Real Estate Leadership Survey that analyzes companies’ integration into tech and the top tech trends being used.
When it came to integration, 39% of respondents considered leadership within their company as “very techie,” while 46% reported levels as “somewhat techie,” and 36% percent were worried that new technology was not being adapted fast enough.
HOW TECHNOLOGICALLY LITERATE IS YOUR LEADERSHIP?
Out of all the trends being adopted by senior executives the most frequent were social media, digital marketing and lead generation tools. Google Apps, advanced Customer Relationship Management software, and drones were among the more prevalent tools as well.
More advanced technology such as artificial intelligence and virtual assistance has caught some agents’ attention, but has yet to take off into widespread business integration.
With all the new trends out there the options are plenty, but the importance lies in making the right decisions. Not everyone is raging about the technology embrace due to the fact that some products are simply just humdrum, and others wrangle users into long-term contracts that outlive the products favor.
When asked what tools respondent thought the company should be using, over 24% reported that they’d like to see more CRM, while the next highest category was “none of the above.”
WHICH OF THE FOLLOWING TECH TRENDS OR PRACTICES HAS YOUR LEADERSHIP PUSHED YOUR ORGANIZATION TO ADOPT?
The value of tech lies in focus and executing integration with precision. The technology that does the best to position the company’s message in front of the customer will have the best effect.