Digital marketing continues to transform the real estate industry

Real estate agents are using social media platforms to move real estate

Social City Illustration by Harry Hussin

(NEW YORK, NY) — Social media is changing the way businesses do business.

Prospective homebuyers are using social media platforms such as Facebook, Instagram, and Snapchat to shop for homes.

In order for real estate agents to take advantage of this technology-driven era, they must understand the benefits of each platform.


Facebook Post From Marketplace and Regular Post

Facebook allows users to share posts and ads with specific audiences. Users can define their audiences based on location, age, gender, demographics, interests, and behaviors. Thanks to Facebook, reaching homebuyers has never been easier.

According to the National Association of Realtors, 69 percent of real estate agents use Facebook to move real estate.


With over 800 million monthly users, Instagram is the fastest-growing social media platform. Sharing photos and videos of properties will result in instant feedback. Agents can manipulate their selling strategies based on the engagements their posts receive.

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A post shared by Bespoke Magazine (@bespoke.magazine) on

Hashtags allow agents to reach prospective clients. The platform even shows how well specific hashtags are doing.


In New York there is a Snapchat account (Snaplistings) that is used by a couple real estate agents.

Snapchat is a great way to catch the attention of prospective homebuyers. With 178 million daily users, creating short videos inside homes for sale can be a great way to reach potential clients.

While videos and photos taken on the application eventually disappear, it’s a great way for agents to interact with buyers on a regular basis.

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