Digital marketing continues to transform the real estate industry

(NEW YORK, NY) — Social media is changing the way businesses do business.

Prospective homebuyers are using social media platforms such as Facebook, Instagram, and Snapchat to shop for homes.

In order for real estate agents to take advantage of this technology-driven era, they must understand the benefits of each platform.

Facebook

Facebook allows users to share posts and ads with specific audiences. Users can define their audiences based on location, age, gender, demographics, interests, and behaviors. Thanks to Facebook, reaching homebuyers has never been easier.

According to the National Association of Realtors, 69 percent of real estate agents use Facebook to move real estate.

Instagram

With over 800 million monthly users, Instagram is the fastest-growing social media platform. Sharing photos and videos of properties will result in instant feedback. Agents can manipulate their selling strategies based on the engagements their posts receive.

Exclusively listed with Bespoke, #466JobsLaneBridgehampton is a modern waterfront residence with unobstructed views of the Atlantic Ocean, Mecox Bay, Sams Creek and beyond. The home offers multiple outdoor terraces, and a rooftop deck with a custom infinity-edge pool, summer kitchen, and sitting area offering stunning sunset vistas over Mecox Bay. This luxurious beach retreat is additionally complemented by a private path to the bay, affording the ability to launch kayaks, canoes and paddle boards from your own backyard. ⠀⠀ ⠀⠀ 4,200 SF+/- of Living Space | 1 Acre | 3 Properties up from the Ocean | 3 Stop Elevator | 3 Bedrooms with the Ability for a 4th | 4.5 Bathrooms | Rooftop Deck with Custom 12′ x 15′ Pool and Summer Kitchen | Exclusively listed with Bespoke Real Estate’s Corporate Listing Division | $12.9M

A post shared by Bespoke Magazine (@bespoke.magazine) on Jul 17, 2018 at 8:26am PDT

Double height living grandeur @130william designed by Sir #DavidAdjaye (📸 @binyanstudios, developed by Lightstone) | 130 William | @corcoransunshine (link in bio)

A post shared by The Corcoran Group (@thecorcorangroup) on Jul 13, 2018 at 1:05pm PDT

Hashtags allow agents to reach prospective clients. The platform even shows how well specific hashtags are doing.

Snapchat

Snapchat is a great way to catch the attention of prospective homebuyers. With 178 million daily users, creating short videos inside homes for sale can be a great way to reach potential clients.

While videos and photos taken on the application eventually disappear, it’s a great way for agents to interact with buyers on a regular basis.