(AROUND THE WEB, ST. LOUIS, MO) — Social media serves a great deal of justice to those who go on rants rooted in anger and hate.
We saw earlier this month a taste of justice from the digital world, when Hillary Brooke Mueller, a former property manager at Tribeca-STL, refused to let a man into his apartment complex. Her actions have been deemed racially charged. The outrage that poured out over social media forced this woman to take responsibility for her actions.
It wasn’t just the employee who had to deal with the consequences of her actions, Tribeca-STL did as well.
This case serves as a warning to other companies in the industry. Who you hire represents your company, in and out of the office.
Tribeca-STL, a St. Louis property management company, reported a website crash due to high volumes of people looking them up, according to Inman.
This past weekend, the video of Mueller received millions upon millions of views. Tribeca-STL has removed itself from social media platforms such as Facebook, Twitter, and LinkedIn.
The backlash the company has received because of the actions of their former employee can be detrimental to business.
One tweet online reads, “Have to check n see if I live in a Tribeca-STL building, so I can terminate my lease.”
And, while it is important to recognize that there are bad seeds everywhere and it would impossible for companies to avoid them all, Tribeca-STL is gaining respect from many for its zero-tolerance stance on the incident and rapid response, releasing the following statement:
“The Tribeca-STL family is a minority-owned company that consists of employees and residents from many racial backgrounds. We are proud of this fact and do not and never will stand for racism or racial profiling at our company.”
Mueller was fired following the incident.
“I am so happy Tribeca-STL held her accountable for her actions and fired her, her behavior is terrible and inexcusable, ” wrote a Twitter user.