(AROUND THE WEB)— The top real estate broker in the US, Ben Caballero, sold 4,799 homes in 2017–that’s an average of 92 homes per week, and a total of $1.9 billion in real estate.
BenCaballero.com
Real Trends has recognized him as the top broker in the US, and he was recorded by Guinness World Records for selling 3,556 homes in 2016.
Caballero only sells homes in Texas. His secret? Caballero told Business Insider there is one key ingredient to his recipe: specialization.
“Specialization is critical to be successful,” Caballero told Business Insider. “Attorneys [and] doctors have specialties within their professions. And I count 40-something different specialties in the real estate business: leasing, commercial, residential, industrial, hospitality, vacation homes…”
For Caballero, his specialty is new-construction residential properties. He only works with companies that build hundreds of homes per year, including Toll Brothers and CalAtlantic homes.
Caballero is so invested in this specialization, he built the website HomesUSA.com which allows him to track new homes built by volume builders. Through this platform, Caballero’s team is able to make a listing in under 13 minutes, making the process much easier for home builders and for Caballero to break records.
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