Online brands will test out storefronts at Hudson Yards

Tomorrow is the grand opening

(NEW YORK, NY) Tomorrow, one million square feet of retail space will open at the 18-million-square-foot real estate development, Hudson Yards.

Included at the mall will be popular brands such as Lululemon, Sephora, Louis Vuitton and Fendi.

It’s been a tough few years for retail companies. Some of the most iconic brands have sent storefronts to the graveyard to cut back on costs and adjust to the decrease in real-life shoppers.

But the mall at Hudson Yards will not only host space for real-life stores, there will also be space dedicated to digitally native brands, an entire floor to be more exact.

Unlike the usual pop-up stores we are used to visiting around the city, these locations will be permanent. Brands like Rhone, M. Gemi, Milk & Honey Babies, Stance, and many more will be pushing their luck with physical locations.

Hudson Yards will be the the testing ground for these online stores to see how they stand against companies that already have a physical presence. It will also be an indicator of whether or not online shoppers will get off their computers. Has the world of shopping changed for good? Starting tomorrow, we’ll be able to tell.

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