(NEW YORK, NY) — Social media has become the largest advertising and marketing platform in real estate. One of the most popular platforms, used by most of NYC’s greatest, is Instagram. Instagram has given New York City’s celebrity brokers a way to opened their home to you, revealing all their secrets to sell along with their current listing.
TV personalities and NYC’s favorite brokers from Bravo TV’s Million Dollar Listings NY, have created an outstanding following on Instagram. On average, they collectively influence approximately 729 thousand real estate brokers, enthusiasts and future sellers.
A few of the accounts we love the most are:
- Steve Gold (@Stevexgold)
Steve Gold is the president and founder of The Gold Group NYC, and is also an agent with The Corcoran Group – founded by Shark Tank’s favorite, Barbara Corcoran. Gold’s Instagram is filled with photos of his most recent listings and personal ventures.
- Ryan Serhant (@RyanSerhant)
Can you GUESS how much this bathroom cost to build? Winner gets a FaceTime 😎 🤳🏼 ___ This is me sitting on a bathtub inside one of my listings (41D) in @one57 on Billionaire’s Row in NYC. Asking $28.5M. It overlooks Central Park, has 8 rooms, 6 bathrooms, 5 bedrooms, and has over 5,100 square feet of living space. It’s also ONE of only 2 homes in ONE57 to have a private outdoor space on the park 🤯 ___ What’s even crazier is the wealth of real estate right behind me: 111 West 57th, 432 Park, and 520 Park off to the left there (where we just sold another amazing unit for $31M btw…💪). It makes sense why people are willing to spend TONS of money to live right by the most insanely beautiful park in the world. But isn’t it crazy? Growing up between the north shore of Massachusetts and New Hampshire, I never could have imagined how much people would spend to be close to trees!
Ryan Serhant is not only a major social media influencer but he is also the author of Sell it Like Serhant and leader of his hand picked Serhant team (@Serhant_team). Serhant loves to build his media platform by sharing his personal success and encouraging others to become their best self.
- Fredrik Eklund (@FredrikEklundNY)
Fredrik is one of TV’s most charismatic New York and LA brokers along with being a new father of twins and being listed as one of New York Times best selling authors. Fredrik’s Instagram has infinite memories of his past and current real estate accomplishments.