How to Write a Winning Real Estate Bio

A well-crafted bio showcases your education, experience, skills, and tell the story of who you are.

(MARKETING TOOLKIT) — In today’s competitive real estate market your bio determines and introduce you to prospective clients. A well-crafted bio can potentially decide if a buyer, seller or renter will utilize your services.

According to, 62% of the real estate agents spend an hour a day crafting marketing campaigns to promote their brand or company, but it’s equally essential always to remember the place to deeply connect with your clients is in your biography.

A well-crafted bio showcases your education, experience, skills, and tell the story of who you are. It’s also the place where you can build your brand and make a human connection with potential clients.

Some fundamentals elements need to be present when writing a real estate bio. Real Estate agents should include their qualifications, personal background, why do you work with clients, associations, market knowledge and involvement in the community or nonprofits.

No.1 Tell a story

By nature, we are inclined to listen and read stories. Prospective clients want to get a feel for who you are; it’s a way for your clients to identify and work with you.

Screenshot from Image Credit: Compass

No.2 Let the universe know your skills

Highlight the best points of your career and focus on your experience. Reveal your real estate knowledge.

Screenshot from Image Credit: Terra Holdings, Halstead

No. 3 Use a professional headshot

The way you showcase yourself matters. Your presence and appearance is your calling card and will become associated with your brand. Clients browsing and looking at you in the web will build a visual connection.

Screenshot from Image Credit: Corcoran

No. 4 Align with your brand

Whether you are part of a real estate firm or doing it yourself, it’s crucial that your professional bio is in-line with your company values.

To keep everything in sync, follow these two easy steps:

Put together the values and selling points listed in the description of your real estate firm.

Write down those values into your description.

No. 5 Provide social reference

According to, today 85% of consumers trust online reviews as much as personal recommendations.

Reviews from

Showcase web reviews left on sites like StreetEasy, Zillow or Trulia, and shared with your social network, or implement in your email campaigns so validates you’re an outstanding professional; it also promotes your expertise without aggressively overselling.


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