(NEW YOKK, NY) — Bloomberg.com is connecting its readers with luxury real estate through the launch of a listings section on its Pursuits website, which includes a diverse range of lifestyle content. The featured properties will be powered by James Edition.
Sotheby’s is among the first real estate firms to display its luxury inventory to property seekers on the marketplace, which is rather attractive to the already engaged audience that use Bloomberg’s ecosystem.
“With this agreement, we are bringing together two leading brands to reach a global luxury and business audience,” said Kevin Thompson, chief marketing officer, Sotheby’s International Realty “We have an amazing opportunity to set the standard for the luxury listings showcased on the properties marketplace, which is a testament to the power and distinction of the Sotheby’s International Realty brand.
Sotheby’s will keep exclusivity on the marketplace for the next 30 days and will showcase its top listings within Bloomberg Property Listings content. Through the month-long sponsorship, Sotheby’s will also have brand advertising, such as custom ad showcases, and native advertising across Bloomberg.com.