Social media is becoming more and more important in the real estate world: here’s what you need to do for successful listings

Offering a different virtual platform to connect with potential buyers, social media sites like Instagram are becoming a common tool for real estate brokers around the world.

(MARKETING) — As soon as you search, “Instagram real estate,” on Google, numerous web links with titles like, “18 inspiring real estate Instagram accounts to follow,” pop up.

Instagram has very much become a shopping site, with independent clothes designers and various other businesses showcasing their products and services through the social media platform.


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There is no place like home. How you feel about your space matters in every way. You need to make it your own. It’s not about size or price point it’s something intangible. I spend most of my days in other people’s homes and it has made me acutely aware of the energy a home has. Some listings I walk into and I just feel relaxed, like I can breathe or sometimes inspired. Some I just want to linger there after a showing and finish my iced coffee/catch up on emails. I spend so much time focused on other people’s homes I can forget my home and how good it can make me feel. So after a long weekend of spring cleaning, I’m taking a moment on this Monday to just sit in my home in my foyer, which is randomly one of my favorite rooms, and take in the space I created.

A post shared by Allison L. Chiaramonte (@allilovesnyc) on

And real estate has become another big baller in the social media game. For many, once you start looking for houses and start following brokers or agencies, sooner or later you will receive following requests from other real estate accounts.

In 2018, The National Association of Realtors published a profile of where buyers found the home they purchased, and 50% of people found their houses online.

This is no surprise, because approximately 84% of real estate professionals are now using social media to showcase their listings.

But unfortunately, many brokers aren’t using social media to their full advantage. Although posting videos on Youtube and Instagram gain a lot of traction, only 12% of members of the industry have Youtube accounts, and Instagram is still yet to be one of the top social media sites brokers use, with Facebook and Twitter being the top that they use.

According to Forbes real estate contributor Amanda Lauren, Allison Chiaramonte of Warburg Realty in New York nearly sold an apartment through a video on Instagram.

Allison Chiaramonte’s Instagram is filled with great photos of new listings that help her make a sale.

“I took a video tour on Instagram of a Tribeca listing that had a unique interior, arches, and original factory details. A friend of a friend reached out to see the apartment via an Instagram direct message. She didn’t end up buying the apartment, but she did make a real offer,” Chiaramonte explained to Lauren.

The benefits of posting real estate listing videos on social media should be tempting enough though, since 73% of homeowners say they’re more likely to list with a realtor offering to do video.

Hopefully, many brokers will now decide to fire up their video camera.

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