(NEW YORK, NY) — One of the most successful brokers in New York City, Hastie proves that being active in social media and creating real estate videos brings in the business.
Since January 2017, she has done 12 “concert series” real estate listing videos. Her videos feature young musicians and artists playing music and trying to make a living through their artistic passions as the property gets showcased through video.
“They were extremely enthusiastic. They were happy because they do what they love, but they get paid for it,” Hastie said.
Hastie has been a realtor with Halstead Real Estate for over 10 years and is consistently a top company producer.
Her videos have gotten thousands of hits, and she has won listings she would usually have to compete for by doing these successful videos.
“I had a buyer, who saw the concert series, which is why he came to the open house. I think it’s interesting,” she said.
One of the videos, for a property in Tribeca, was sold soon after the video was released, and Hastie was awarded an annual award for Most Creative Video.
Part of her success if due to her passion for the symphony and the opera, which her parents would often take her to go see ever since was little. She spends a lot of time thinking of which song would fit a certain property. She recalls expertly choosing the “A Train” by Duke Ellington to showcase a one-story in Hudson Yards.
Being more interactive in the real estate world, and using social media, is statistically known to boost real estate sales. Realtors who post videos on Instagram, Facebook, and other forms of social media have been known to reap the benefits, like Kim Hastie and her Concert Series real estate productions.