Another Luxury Retail Store in the Meatpacking District

Rolex and Piguet bring extreme luxury to the once industrial neighborhood

Meatpacking District, Photo by Phil Roeder Licensed Under CC 2.0 –

(NEW YORK, NEW YORK)— In 2003, Sex and the City’s Samantha lived in a dirty apartment in the still industrial meatpacking district, where she lamented that her once gritty neighborhood was about to welcome a Pottery Barn. If only Samantha could see the neighborhood now! The New York Postreports that the “ritzy” neighborhood is about to welcome both a Rolex and a Audemars Piguet this year. Watches from both companies regularly retail around $50k and go up from there.

Piguet will lease a 5,171-square-foot space in addition to a 2,543-square-foot terrace for an outdoor sundial. Rolex will occupy 3,950 square feet at the exclusive SoHo house.

The lease is a windfall for Aurora Capital Advisors and William E. Gottlieb Real Estate, which are inviting a slew of new luxury retailers to Gansvoort Street.




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